The quality of your questioning is crucial to every sales engagement.  In this course you'll learn how to:

  • Ask the right type of questions
  • Phrase questions to gain maximum insights
  • Understand the 5 primary questioning techniques
  • Achieve unique insights from your prospect
  • Create more compelling value propositions
  • Understand how questioning helps you close
  • And much more!

Course Curriculum

  • 1

    Introduction

    • Course overview

    • Questioning techniques introduction

  • 2

    Course chapters

    • The purpose of questioning

    • Open questions

    • Closed questions

    • Probing questions

    • Funnel questioning

    • Leading questions

    • Key takeaways

    • Questioning Techniques quiz

About the instructor

Founder of Sales University

Ferdinand Roberts

Ferdinand Roberts is a sales veteran who has spent the majority of his career working in Europe and the US, initially as a senior executive for companies such as Yahoo! and Cisco, and for the last decade building (and selling) a number of his own ventures. Roberts' experience closing in excess of $100 Million over the course of his career is brought to bear in his courses. He offers a no-nonsense, practical style of teaching that is immediately applicable in the sales arena. Roberts lives between Europe and the US and has worked with and advised companies on their customer interaction and sales strategies across the globe. 

Learn the art of Questioning and watch your closure rate take off!

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