Leads are the lifeblood of every sales-driven company.  In this course we teach you the basics of lead generation and the important elements that you need to consider when creating a lead generation plan.

On completion of this course you will know:


  • Who is your ideal customer
  • What criteria to use when targetting your customer
  • What tools are available for lead generation
  • What channels you should use for lead generation
  • How to avoid down-cycles in sales closure
  • and more!

Course Curriculum

  • 1

    Introduction

    • Course overview

    • Lead Generation Basics Intro
  • 2

    Course chapters

    • Know your market

    • Laser focus

    • Lead Generation Support

    • Avoiding feast and famine

    • Key Takeaways

    • Lead generation quiz

About the instructor

Founder of Sales University

Ferdinand Roberts

Ferdinand Roberts is a sales veteran who has spent the majority of his career working in Europe and the US, initially as a senior executive for companies such as Yahoo! and Cisco, and for the last decade building (and selling) a number of his own ventures. Roberts' experience closing in excess of $100 Million over the course of his career is brought to bear in his courses. He offers a no-nonsense, practical style of teaching that is immediately applicable in the sales arena. Roberts lives between Europe and the US and has worked with and advised companies on their customer interaction and sales strategies across the globe. 

Get that lead generation engine fired up!

Enroll now!

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