Know your customer
Who are you selling to and why are they buying
Knowing your customer is sales 101. You need to have an appreciation for who they are and the problems they face before you can start to appreciate the value that you can bring to them.
In this course we review the key elements of 'Knowing your customer' including:
- Key characteristics
- Pain points
- Market challenges
- Competitive landscape
- Value proposition
and more.
On completion of this course you will have a full appreciation for the key elements that require your focus when seeking to better understand your target market and your key customer profile.
Course Curriculum
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1
Course introduction
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Know your customer intro
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2
Course chapters
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Target market
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Market challenges
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Competitive landscape
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Key contacts
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Defining value
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Key takeaways
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About the instructor
Founder of Sales University
Ferdinand Roberts
Ferdinand Roberts is a sales veteran who has spent the majority of his career working in Europe and the US, initially as a senior executive for companies such as Yahoo! and Cisco, and for the last decade building (and selling) a number of his own ventures. Roberts' experience closing in excess of $100 Million over the course of his career is brought to bear in his courses. He offers a no-nonsense, practical style of teaching that is immediately applicable in the sales arena. Roberts lives between Europe and the US and has worked with and advised companies on their customer interaction and sales strategies across the globe.
Knowing your customer is the first step to dominating your market!
Knowing your customer is the first step to dominating your market!