Objection handling is a standard component of every sales engagement.  Whether the objection is easily handled or a little more challenging, this course will provide you with guidance on the preparation and structure you should bring to your sales process to allow you to handle them with ease.

This course will provide guidance in the following areas:

  • Preparation
  • Common objections
  • Understanding the buyer’s perspective


By applying the lessons from this short course you will be better prepared for objections and equipped with techniques that allow you to move forward in your sales process with less friction.

Course Curriculum

  • 1

    Course introduction

    • Handling objections introduction

  • 2

    Course chapters

    • Preparation

    • The Buyers perspective

    • Common objections

    • Key takeaways

About the instructor

Founder of Sales University

Ferdinand Roberts

Ferdinand Roberts is a sales veteran who has spent the majority of his career working in Europe and the US, initially as a senior executive for companies such as Yahoo! and Cisco, and for the last decade building (and selling) a number of his own ventures. Roberts' experience closing in excess of $100 Million over the course of his career is brought to bear in his courses. He offers a no-nonsense, practical style of teaching that is immediately applicable in the sales arena. Roberts lives between Europe and the US and has worked with and advised companies on their customer interaction and sales strategies across the globe. 

Learn how to manage objections with ease!

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