Understanding the power and significance of a well researched and well crafted value proposition is extremely important for your sales process.  There is a lot of complexity to doing this well.

In this course we share with you the key activities you need to undertake to create a killer value proposition for your prospect.


On completion of this course you will know:


  • The key elements of  a well rounded value proposition
  • The key questions you need to ask to understand the challenges faced by your prospect
  • The questioning techniques that deliver the best insights
  • How to ensure you have the primary decision makers covered in your proposal
  • How to articulate your unique value
  • and more!

Course Curriculum

  • 1

    Introduction

    • Welcome

    • Building your value proposition intro
  • 2

    Course chapters

    • What is a value proposition

    • Pain points

    • Unique Value

    • Questioning techniques

    • Stakeholder coverage

    • Key Takeaways

    • Value proposition quiz

About the instructor

Founder of Sales University

Ferdinand Roberts

Ferdinand Roberts is a sales veteran who has spent the majority of his career working in Europe and the US, initially as a senior executive for companies such as Yahoo! and Cisco, and for the last decade building (and selling) a number of his own ventures. Roberts' experience closing in excess of $100 Million over the course of his career is brought to bear in his courses. He offers a no-nonsense, practical style of teaching that is immediately applicable in the sales arena. Roberts lives between Europe and the US and has worked with and advised companies on their customer interaction and sales strategies across the globe. 

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